Our Mission: Less Waste, Better Meals

Food waste is one of those problems that feels too big to tackle — until you look at the numbers up close. In the United States, roughly 40% of all food produced goes to waste. That is not just a statistic about farms and grocery stores. A huge share of that waste happens in our own kitchens, with the average American family throwing away an estimated $1,500 worth of food every year.

Most of us have been there: you buy groceries with good intentions, the week gets busy, and by Friday you are tossing wilted greens and expired yogurt into the trash. It is not carelessness — it is a planning problem. You forget what you have, you are not sure what to make with it, and the ingredients quietly expire while you order takeout instead.

CHOP is built around one simple idea: if you know exactly what is in your fridge and you have a plan for it, you waste less. CHOP scans your fridge with a single photo, identifies what you have on hand, tracks when things are about to expire, and finds recipes designed around the ingredients that need to be used first.

Instead of letting that half-head of broccoli and leftover chicken sit until they go bad, CHOP turns them into tonight's dinner. Over time, those small daily choices add up to hundreds of dollars in savings and a meaningful reduction in waste. You eat better, spend less, and throw away less — all without adding complexity to your routine.

CHOP also respects the way you eat. Whether you are vegetarian, gluten-free, managing allergies, or just trying to eat more balanced meals, every recipe is filtered through your preferences. The goal is to make cooking at home feel effortless, not like a chore.

• 1Simplicity over complexity. If it takes longer to use the app than to just open the fridge, we have failed. CHOP should feel like a shortcut, not a burden.
• 2Small actions, big impact. You do not need to overhaul your life to waste less food. One scan, one recipe, one meal at a time — it compounds.
• 3Privacy by default. Your fridge photos are processed and not stored. Your data is never sold. We build features, not surveillance.
• 4Accessible to everyone. CHOP has a generous free plan because reducing food waste should not require a subscription. Plus and Max are there for power users and families, not as a gate.